Magzine Publisher

After having a look around at the different magazine publishers, I have chosen IPC Media to be the publisher of my music magazine. I came to this conclusion, by looking around at which company publishes which magazine. Seen as my magazine will have a heavy similarity to the music magazine, NME, I believe it would be a good idea to team up with the same publisher as NME's. The hope with this is that it will be very similar to NME and have that feel and look about it, however I aim to slightly pip NME on the sales and hopefully my audience will go for my magazine when they see the two on the shelves. According to IPC Media themselves, they produce over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – with their websites collectively reaching over 14 million users every month. 'The company is very successful and manages to sell over 350 million copies of their magazines each year.' 
I'm hoping that with my magazine being published by a leading, well know & respected company that it will only further aid it's sale and it will immediately give the magazine a bit of publicity.